Teenage boys play more video games than teenage girls, but the gap between them may be smaller than you think. Pew Research Centers latest survey found that 83 percent of teenage girls played video games and that 75 percent of girls had access to a gaming console.
The recent rise of cross-platform games such as Epic Games sandbox survival game "Fortnite" – which can be played across PCs, consoles and mobile devices – is attracting more female gamers. It also indicates that gaming consoles and high-end PCs are no longer required for many popular games.
Cross-platform games such as Fortnite emphasize accessible gameplay over high-end graphics, as seen with other top titles, including Activision Blizzards (NASDAQ: ATVI) card game "Hearthstone" and PUBG Corporations battle royale game "PlayerUnknowns Battlegrounds." "Fortnite" and "Hearthstone" are also free-to-play titles, which attracts more casual gamers.
Console makers need to figure out how to address this shift as raw horsepower becomes less relevant to teen gamers. Game developers also shouldnt solely market games for teenage boys. Thats why Activision has a more diverse range of characters of both sexes in "Overwatch," another top game, while "PUBG" and "Fortnite" both feature female characters.